Predictive Analytics, meet Behavioral Economics. 

ForMotiv helps bridge the gap between Risk and Customer Experience teams by enabling dynamic experiences that add or remove friction based on an individual user’s intent. 

Dynamic customer experiences are now possible with Behavioral Intelligence. 

The digital transformation has pressured businesses to get better data into their decisioning engines.

That’s why we invented Behavioral Intelligence™.

As customers continue to demand seamless online experiences, businesses have shifted from “Face-to-Face” to “Faceless” interactions. With that, the innately human ability to understand intent by reading and reacting to body language has been lost. 

ForMotiv solves this problem by analyzing a user’s Digital Body Language™ and using predictive behavioral analytics to provide critical insights into the user’s motives and intent. 

We call this Behavioral Intelligence.

New EBOOK | User Behavior Analytics, Behavior-as-a-Service, and Behavioral Intelligence 101

User Behavior Analytics and Behavioral Intelligence™ are at the forefront of every major corporation’s digital transformation efforts. Understanding your user’s behavior allows you to not only optimize their digital experience but understand customer intent to help increase conversions and reduce risk and fraud. In this EBOOK we discuss the evolution and future of behavioral analytics and why it’s crucial for companies to begin adopting their behavioral intelligence strategy now before it’s too late.

Download EBOOK
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ForMotiv's Digital Polygraph™ Predicts Risk and Fraud

Explanation-Based Predictive Behavioral Analytics

ForMotiv’s Digital Polygraph measures thousands of unique behavioral signals captured as users engage with a form or application. Using a combination of AI, machine learning, and predictive behavioral analytics, we’re able to analyze user’s Digital Body Language and predict their intent. 

Armed with actionable, explanation-based behavioral intelligence, ForMotiv enables companies to optimize their online experiences, predict outcomes such as risk and fraud, and create dynamic online experiences tailored to each unique user.

ForMotiv Digital Polygraph - predictive behavioral analytics

ForMotiv's Behavioral Intelligence Analytics Solution

ForMotiv does not measure "what" users answer, we measure "how" they answer.

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+5,000 Unique Behavioral Data Points Collected per Application

Collecting Digital Behavioral Intelligence™ is critical for businesses today

With the right kinds of intelligence about the actions and behaviors of users, companies can deconstruct behaviors to obtain their root causes. This information not only allows them to understand the intentions, motivations, and plans of end-users, but companies can even predict the future actions that the users will take. 

By offering unprecedented insight into user behavior, ForMotiv helps enterprises reduce risk and optimize the user experience, without sacrificing security. Having a solid predictive behavioral analytics strategy is crucial for leading businesses today. 


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Predict and Reduce Risk & Fraud

  • Detect behavioral anomalies
  • Real-time “Applicant Intent Scoring”
  • Monitor Agent Behavior
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Optimize the Customer Experience

  • Form Friction & Bottleneck Analysis
  • Explanation-based A/B Recommendations
  • Abandonment Detection
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Increase Top-Line Revenue

  • Dynamic Engagement
  • Adjust Re-marketing Intensity
  • Real-time Conversion Tracking

We work with a wide range of industries. Here are a few...

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