Most companies are blind when it comes to their users.

How can you trust someone’s answer when you have no idea how they arrived at that answer? 

Just like with body language, how someone answers a question can be far more important then what their answer is…

ForMotiv’s “Digital Polygraph” for Risk & Fraud

Using machine learning, artificial intelligence, and predictive behavioral analytics, ForMotiv is able to measure a user’s “Digital Body Language” and predict, in real-time, what their likely outcome will be.
ForMotiv’s “Digital Polygraph” works by analyzing the way a user interacts with an application or form and detects risky deviations from the norm. The use cases for this type of technology are infinite, but many Fortune 500 companies are using ForMotiv to eliminate costly user approvals, enhance their risk algorithms, detect internal agent manipulation, and understand and optimize application flows. ForMotiv’s light-weight software is invisible to the end-user and collects zero PII.
ForMotiv - user risk score - predictive behavioral analytics - intent score - digital polygraph - behavioral intelligence

Real-time Alerts

Custom Alert Signals

  • ForMotiv’s predictive risk scoring uses machine learning to help underwriters determine which applications need further qualification before policies are approved
  • Set customized alerts when certain behaviors or actions occur, such as when a user changes a certain answer after receiving a quote. 
  • ForMotiv operates in real-time, giving your team unprecedented insight into risky user behavior as it’s happening.
digital behavioral intelligence - ForMotiv - digital polygraph - digital body language - predictive behavioral analytics
ForMotiv risk score - intent score - risk analysis - insurance risk - risk dashboard

Dynamic Security

Automated Underwriting

  • Using artificial intelligence and machine learning combined with behavioral intelligence leads to more accurate underwriting risk profiles. ForMotiv uses proprietary behavioral data to constantly enhances our risk algorithms, allowing for real-time risk scoring. Use our API to integrate our score directly into your overall risk model. 

Add or Remove Friction

  • Dynamically add friction for risky customers, for instance, prompt them to upload a Drivers License if they’re rushing through the application or copying/pasting sensitive information.

Bot Detection

  • Discover bots attempting to mimic human behavior and stop them in their tracks.

Stay Compliant

Monitor Agent Behavior

  • If your institution sells through agents, producers, or call centers, ForMotiv will alert you when agents may be ‘gaming’ the system.

Stay Compliant with Full Audit Trail

  • Whether you have a direct-to-consumer, agent application, or collaborative agent and consumer application – arm your company with a complete ‘revision history’ of every interaction a customer, agent, or employee has had on an application.
ForMotiv Marketing CX Analytics - digital behavioral intelligence - digital polygraph

Easy to Integrate. Easy to Use. Totally Safe & Secure.

formotiv integration easy to use
Easy Integration

ForMotiv’s JS Snippet embeds inside of your Tag Manager, directly in your website, or through our API and instantly begins tracking form inputs.

formotiv computer green check mark
Easy to Use

24/7 access to the ForMotiv portal gives your team real-time data analytics on each individual applicant. Drill down on specific applications, questions, and user actions.

ForMotiv - security - risk - fraud - digital behavioral intelligence
Zero PII Required

Your data is totally secure as ForMotiv requires zero Personal Identifiable Information (PII).

ForMotiv - database secure - security
Own Your Data

Your data is just that, yours. ForMotiv provides you access to all of the raw data collected. No customer or outcome information is used with other customers.


Interested in learning how your organization can benefit from Predictive Behavioral Analytics?