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Bridging the Gap Between Risk and UX for Insurers

Powered by insights from billions of digital insurance transactions, ForMotiv’s Insurance Solutions are trusted by leading carriers worldwide to increase conversions, prevent fraud, and reduce underwriting risk in real-time.

Trusted Across the Insurance Industry

As insurance applications go digital, application misrepresentation is skyrocketing.

ForMotiv analyzes applicants and agents’ digital body language, such as typing speed, time spent, keystrokes, corrections, and hundreds of other digital behaviors, as they go through the online quoting and binding process.

We combine this proprietary, first-party behavioral dataset with real-time predictive analytics to identify which of your applicants are genuine, risky, or fraudulent during the underwriting flow.

Solutions Purpose-Built for Insurance

ForMotiv’s Solutions are vertically agnostic and used by leading carriers across both Direct and Agent distribution channels.

Life Solutions

Auto Solutions

Commercial Solutions

Property Solutions

Pet Solutions

Jewelry Solutions

ForMotiv Works Across the Enterprise

ForMotiv provides enterprise-wide Behavioral Data Solutions to every channel and department within your organization.

Marketing & Growth

Underwriting Risk

Fraud

Data Science

Digital & UX

Agent Distribution

Not All "High Intent" Applicants Are Created Equal...

Is your applicant high-intent because they bought a car this morning or because they got in an accident this morning?

ForMotiv is the only solution on the market that provides a holistic view of an applicant’s intent, good or bad, and helps determine the right next step on an individual basis. Stop sacrificing a better user experience for more risk and fraud controls, and vice versa. Apply the right level of friction to the right applicants.

Why Use ForMotiv Data?

Simple Integration

Easy, light-weight Javascript integration. Zero performance degradation.

Glass-Box Approach

ForMotiv Signals, Models, and Behavioral Features are accessible in real-time via API or batch file.

1st-Party Behavioral Data

Proprietary, predictive dataset captured from solely your customers and agents.

Intuitive Data Features

Capture dozens of intuitive behaviors like Hesitation, Type Speed, Corrections, and more.

Totally Safe & Secure

Zero PII Captured. GDPR, CCPA & PIPEDA Compliant.