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case study predictive analytics application risk

Case Study: Predicting New Application Risk by Analyzing Digital Body Language

While there are lots of marketing and analytics software out there, a lot of what is available only scratches the surface when it comes to understanding user behavior. Sure you can track user flows and how people interact with your website, but it’s much more difficult to have that same level of insight when it comes to your forms and applications. And to truly understand the outcome intent of each application, you need behavioral depth in your data.

That’s the challenge most financial service companies, including a customer of ours who is a Top 10 Global Life Insurance Carrier, are faced with when implementing their digital transformation strategies. The shift from in-person to online applications and transactions has left them blind to body language and everything but the final answer the applicant submits.

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