Increase Good Conversions
ForMotiv analyzes user behavior in real-time and uses advanced machine learning to predict user intent. Instant behavioral data analysis allows carriers to dynamically react based on user intent.
- Form friction/bottleneck analysis
- Predict abandonment
- Predict quote to bind
- Predict customer channel preference (call/digital complete)
- Predict customers eligible for accelerated underwriting
Optimize Remarketing for Abandoned Applicants
- Adjust remarketing intensity towards high-intent buyers
- Adjust remarketing messaging based on buyer’s behavioral persona
Application Optimization for Customers and Agents
- After analyzing the applicant flow, ForMotiv will provide explanation-based A/B recommendations on how to better optimize your application for better user experiences and increased conversions.
- ForMotiv’s insurance analytics solutions enable carriers to dynamically engage with users as they are on your forms with FAQ help, Live Chat, and Special Offers for genuine customers.
- In addition, ForMotiv enables carriers to dynamically add friction for high-risk customers and Bots.