“I see dozens of companies a week and only with ForMotiv have I seen true industry-defining technology. The underlying platform of DBI applies to a myriad of use cases in the fraud and security space.”
ForMotiv Marketing Analytics Solutions
Optimized User Experience
Form Friction and Bottleneck Analysis
- ForMotiv provides precise insight into each individual form, uncovering chokepoints, troublesome questions, user confusion, and high drop-off fields
Optimize User Flows
- Marketers can finally understand the exact user flows occurring on each form to improve the user experience of customers and agents
- ForMotiv’s marketing analytics solutions use A.I. to recommend explanation-based A/B test suggestions to increase conversions
Real-time Change Control
- ForMotiv’s software automatically detects changes made to forms and provides a side-by-side analysis to understand if conversions are trending in the right direction
Predictive Abandonment Recovery
- ForMotiv predicts if a user is likely to abandon the application with over 90% accuracy, affording customers the ability to dynamically intervene and encourage conversion
- Understand the right moments to engage a customer with FAQ’s, Tooltips, or Live Chat for a more seamless user experience
- Take “exit offers” a step further by offering discounts, new products, or special deals to encourage conversions
Smarter Marketing Analytics
- Adjust re-marketing intensity towards likely profitable customers who abandoned the application or form
- Increase profitable conversions with targeted offers
Easy to Integrate. Easy to Use. Totally Safe & Secure.
ForMotiv’s JS Snippet embeds inside of your Tag Manager, directly in your website, or through our API and instantly begins tracking form inputs.
Easy to Use
24/7 access to the ForMotiv portal gives your team real-time data analytics on each individual applicant. Drill down on specific applications, questions, and user actions.
Zero PII Required
Your data is totally secure as ForMotiv requires zero Personal Identifiable Information (PII).
Own Your Data
Your data is just that, yours. ForMotiv provides you access to all of the raw data collected. No customer or outcome information is used with other customers.
WHAT OUR CUSTOMERS SAY
“You tell us when our agents are representing themselves better than our company. We’ve never had oversight like this because, frankly, we didn’t know it existed.”
Director of Underwriting, Fortune 100 insurance Carrier
“The ability to collect this kind of behavioral intelligence, in real-time, is amazing. Not only have we uncovered crucial behavioral data we never knew about before, but we’ve been able to pass known outcomes to ForMotiv and are now predicting these outcomes as the applicants are filling out the forms. It’s very slick.”
Head of Marketing, Global Insurance Company