Walking the Security <> CX Tightrope is Tough

ForMotiv helps companies walk the tightrope between Risk and Customer Experience teams by enabling dynamic experiences that add or remove friction based on an individual user’s intent.

ForMotiv Marketing Analytics Solutions

10+ years ago, with most financial service transactions happening face-to-face, the user experience was all about creating a warm, inviting, and comfortable environment. Employees or agents were readily available to assist, clarify, and encourage customers as they engaged with applications. They were also trained to spot behaviors that may prompt further qualification for an applicant. The goal was to sell as many products as possible to GOOD customers, and reject as many applications as possible from BAD customers, without turning away good customers. Not an easy thing to do.
Now that the digital transformation is happening, those same managers are responsible for those same goals, however, they’re expected to do this online and at scale. The idea of opening up the flood gates for conversions, but not to EVERYONE, creates tension between Marketing and Risk teams.
This seemingly impossible task is only possible with A.I. and Behavioral Intelligence marketing analytics solutions. Using machine learning and user behavior analytics, ForMotiv is able to analyze customer behavior and predict their goals and intent.
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Optimized User Experience

Form Friction and Bottleneck Analysis

  • ForMotiv provides precise insight into each individual form, uncovering chokepoints, troublesome questions, user confusion, and high drop-off fields

Optimize User Flows

  • Marketers can finally understand the exact user flows occurring on each form to improve the user experience of customers and agents

A.I. Recommendations

  • ForMotiv’s marketing analytics solutions use A.I. to recommend explanation-based A/B test suggestions to increase conversions

Real-time Change Control

  • ForMotiv’s software automatically detects changes made to forms and provides a side-by-side analysis to understand if conversions are trending in the right direction
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Formotiv dynamic engagement

Live Engagement

Predictive Abandonment Recovery

  • ForMotiv predicts if a user is likely to abandon the application with over 90% accuracy, affording customers the ability to dynamically intervene and encourage conversion
  • Understand the right moments to engage a customer with FAQ’s, Tooltips, or Live Chat for a more seamless user experience
  • Take “exit offers” a step further by offering discounts, new products, or special deals to encourage conversions

Smarter Marketing Analytics

Target Intelligence

  • Adjust re-marketing intensity towards likely profitable customers who abandoned the application or form
  • Increase profitable conversions with targeted offers
ForMotiv-Increase Revenue insurance

Easy to Integrate. Easy to Use. Totally Safe & Secure.

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Easy Integration

ForMotiv’s JS Snippet embeds inside of your Tag Manager, directly in your website, or through our API and instantly begins tracking form inputs.

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Easy to Use

24/7 access to the ForMotiv portal gives your team real-time data analytics on each individual applicant. Drill down on specific applications, questions, and user actions.

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Zero PII Required

Your data is totally secure as ForMotiv requires zero Personal Identifiable Information (PII).

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Own Your Data

Your data is just that, yours. ForMotiv provides you access to all of the raw data collected. No customer or outcome information is used with other customers.


Interested in learning how your organization can benefit from Behavioral Intelligence marketing analytics?